Selling Higher Education: Marketing and Advertising America's Colleges and Universities: ASHE Higher Education Report Book PDF, ePub eBook

Join our eBook service for unlimited books & audiobooks. Get a free 7 day subscription! ↓↓↓↓↓


Book Descriptions:
Confronting an era marked by dwindling support and increased competition, it is incumbent on administrators and higher education leaders at colleges and universities to broadcast who they are, what they do, and what makes them valuable. In his direct, unvarnished review of marketing higher education, Eric J. Anctil offers a critical call to action for institutions who wish to continue and thrive in the business of higher education. Topics covered include:

1. Market Driven Versus Mission Driven
2. Persuasion and Choice
3. Marketing and Advertising Higher Education
4. Marketing and Advertising the Intangible
5. Market Differentiation
6. Recommendations for Selling Higher Education

To be viable in the modern era, today's colleges and universities must strike a balance among delivering sound academic programs, conducting and promoting research, and engaging with the community as social institutions and places of higher learning -- while also meeting the contemporary challenges of running large organizations with dwindling public support and greater competition from the for-profit education sector. Colleges and universities that are not only aware of this environment but also are savvy in the changing marketplace increase their changes of establishing distinction among their peers.

Strong institutional identity requires clearly recognizing one's organizational strengths, effectively communicating how one is different in a crowded marketplace, and building collaborative partnerships both internally and externally to promote greater awareness and recognition among key stakeholders. Strategic marketing enables one to move from being simply driven by the market to being savvy about it. This monograph is an invaluable guide to that process.

This is the second issue in the 34th volume of the Jossey-Bass series ASHE Higher Education Report. Each monograph in the series is the definitive analysis of a tough higher education problem, based on thorough research of pertinent literature and institutional experiences. Topics are identified by a national survey. Noted practitioners and scholars are then commissioned to write the reports, with experts providing critical reviews of each manuscript before publication.

Selling Higher Education: Marketing and Advertising America's Colleges and Universities: ASHE Higher Education Report by Eric J. Anctil

From reader reviews:

Jonathan Woods:

Reading a reserve tends to be new life style with this era globalization. With looking at you can get a lot of information which will give you benefit in your life. Having book everyone in this world can certainly share their idea. Textbooks can also inspire a lot of people. Lots of author can inspire their very own reader with their story or their experience. Not only situation that share in the ebooks. But also they write about the data about something that you need instance. How to get the good score toefl, or how to teach your young ones, there are many kinds of book which exist now. The authors these days always try to improve their ability in writing, they also doing some study before they write for their book. One of them is this Selling Higher Education: Marketing and Advertising America's Colleges and Universities: ASHE Higher Education Report.

Ruth Barr:

A lot of people always spent their free time to vacation or maybe go to the outside with them family or their friend. Were you aware? Many a lot of people spent they will free time just watching TV, as well as playing video games all day long. If you would like try to find a new activity that's look different you can read the book. It is really fun for you. If you enjoy the book that you just read you can spent the entire day to reading a book. The book Selling Higher Education: Marketing and Advertising America's Colleges and Universities: ASHE Higher Education Report it is quite good to read. There are a lot of people that recommended this book. They were enjoying reading this book. In the event you did not have enough space to deliver this book you can buy the particular e-book. You can m0ore easily to read this book out of your smart phone. The price is not too expensive but this book offers high quality.

Lorenzo Lowe:

You will get this Selling Higher Education: Marketing and Advertising America's Colleges and Universities: ASHE Higher Education Report by visit the bookstore or Mall. Simply viewing or reviewing it may to be your solve issue if you get difficulties for ones knowledge. Kinds of this book are various. Not only by means of written or printed but also can you enjoy this book by e-book. In the modern era including now, you just looking of your mobile phone and searching what their problem. Right now, choose your own ways to get more information about your guide. It is most important to arrange yourself to make your knowledge are still update. Let's try to choose correct ways for you.

Cynthia Bryant:

As a pupil exactly feel bored to help reading. If their teacher requested them to go to the library or to make summary for some e-book, they are complained. Just little students that has reading's heart and soul or real their passion. They just do what the professor want, like asked to go to the library. They go to there but nothing reading really. Any students feel that looking at is not important, boring and can't see colorful images on there. Yeah, it is being complicated. Book is very important for you. As we know that on this period of time, many ways to get whatever we would like. Likewise word says, ways to reach Chinese's country. Therefore , this Selling Higher Education: Marketing and Advertising America's Colleges and Universities: ASHE Higher Education Report can make you sense more interested to read.