Selling the Wheel: Choosing the Best Way to Sell for You and Your Company Book PDF, ePub eBook

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Book Descriptions:
Once upon a time, there was a guy named Max. One night Max invents the wheel. But how can he sell it? This book uses a fictitious story to demonstrate the four selling techniques: closer, wizard, builder and captain & crew. Each style is suited to a particular type of salesperson and matched to what customers value the most at certain stages of a products development.

Selling the Wheel: Choosing the Best Way to Sell for You and Your Company by Jeff Cox, Howard Stevens

From reader reviews:

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